Marketing News

PCPC’s #WearSunscreen Campaign Spreads Sun Safety Awareness

The Consumer Healthcare Products Association and the Health In Hand Foundation, together with PCPC, will raise awareness about skin cancer this spring and summer 2025.

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By: Lianna Albrizio

Associate Editor

On April 7, World Health Day, the Personal Care Products Council (PCPC) launched the #WearSunscreen campaign, a nationwide effort urging the public to protect their skin with sunscreen use every day. Per the council, roughly half of Americans say they use sunscreen during the summer, and the #WearSunscreen campaign seeks to change that. No matter the weather, the season, or a person’s skin tone, living safely in the sun includes using sunscreen all year long, officials admonish. Sunscreen ...

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